Anna-Lena is a proven business builder and leader with two decades of global experience spanning the U.S., Europe, and Asia. Since 2020, she has focused her expertise on identifying, investing in, and supporting start-up companies that address innovation gaps in the portfolios of incumbent players in the consumer goods and services industry. She concentrates on consumer trends in digitization as well as better-for-you, more sustainable and authentic brands.

Anna-Lena was one of eight partners at JAB Holding Company where she was instrumental in developing and executing JAB's global coffee and non-alcoholic beverage strategy, resulting in the global #4 in non-alcoholic beverages and global #2 in coffee.

In her role co-leading the JAB Consumer Fund, Anna-Lena was instrumental in raising and investing an additional $17 billion from some of the world's most respected investors. She has served on numerous boards across three continents, including Keurig Dr. Pepper, Jacobs Douwe Egberts, Jimmy Choo, and Coty. Her prior experience includes Managing Director of Ripplewood Holdings Japan International and Vice President at Goldman Sachs.

Anna-Lena is fluent in English and German and enjoys the occasional conversation in French (Test her, please!). She is a mother of two kids and two labradoodles.

Grace is an experienced early-stage investor and operator with experience in the U.K. and the U.S. She started her career at Apple in London where, among other things, she trained as an Apple Genius. She then went to work for consumer electronics supply chain management group PCH International, based in Shenzhen and San Francisco.

Grace applied her consumer technology experience to launch the venture-backed School of the Digital Age, a retail concept for new technology products in partnership with companies such as Selfridges, Neiman Marcus, and Nordstrom.

On the investment side, she has worked on the early-stage investment team at Index Ventures in London and at an investment advisory group focused on the business ventures of leading global entertainers and athletes.

Grace's operational experience encompasses supply chain management, physical product development, retail partnerships, and go-to-market strategy. In addition to her work, she has been an advisor to the U.K. Government's Digital Industrialisation Strategy and the IPPR Commission on Economic Justice.